We Are Y.M.G

Y'cliff Media Group is the creative collective behind the brands, artists, and narratives shaping Africa's future — from Nairobi to the world.

Explore What We Do See Our Impact

We Are African.

Every African Story Deserves to Be Heard. We find the narratives that matter — and tell them with the authenticity our cultures, communities, and generations deserve.

Pitch Your Idea

We Manage African Talent.

From Models, to Singers, To Athletes, To Actors... We cast the best of our generations, train, manage and connect them with global audiences across their diverse niches.

Book a free appointment.

We Are Creative.

At our core, our brands and processes are creative first; we allow our talent and team creative freedom and space to dream.

Explore Our Work.

We Are A Collaborative.

We believe the best of Africa is achieved through collaboration; we bring together African brands and talent to realize ambitious goals.

Let's Collaborate.

Our Impact & Numbers.

Delivering Excellence and Creativity Since 2018.

With more than 13 subsidiaries/partner brands operating across multiple sectors, Ycliff Media Group (Y.M.G) is among Kenya’s most diversified creative media, pr, and production agencies, with an expanding footprint across Africa & the Middle East.

We operate in over 10 key sectors of the creative (orange) economy; innovating, managing, and delivering creative IP that supports sustainable national and individual development goals. Our largest business portfolios include the visual arts, fashion products, production and studio, media and journalism, and talent management.

Revenue Growth:

54%

Subsidiaries / Partner Brands:

Operational Sectors:

Creatives Managed:

357

Core Team:

Products Sold:

1,686

Projects & IP Produced:

164

Operational Countries:

Learn More About YMG ->

Creativity is Currency!

And we turn it into GROWTH for brands and creatives. Y.M.G brands manage some of Africa's most visionary and audacious storytellers, artists, and innovators who shape what the world wears, watches, reads, listens to, and talks about.

We partner with governments, brands, actors, writers, directors, musicians, authors, athletes, creators, and craftspeople to unlock the full potential of their unique talents. YMG builds brand systems, campaigns, and media strategies that break through, scale with consistency, and deliver on business outcomes, uniting deep expertise, powerful relationships, and real-time cultural insights to propel each client’s long-term creative and business growth.

Y.M.G Core Brands.

Vazi Couture.

Vazi Couture (VC) is YMG's visual identity and lifestyle consultancy managed by a creative team of Kenyan Gen-Z. VC partners with brands and talent to produce bold, culturally rooted visuals — from campaign shoots and brand identity to personal styling and content creation.

Explore Vazi Couture

Voiced Africa.

Voiced Africa (VA) is YMG's audio, music, and storytelling arm. VA produces podcasts, original music, and audio content that carries African stories in the voices they belong to — working with singers, composers, and artists to protect their rights and grow their creative legacy.

Explore Voiced Africa.

Youth City.

Youth City (YM) is YMG's product development and e-commerce wing; the marketplace where African designers launch global products. YC works with emerging designers, visual artists, and innovators to develop, brand, and sell distinctly African products to the world. From concept and visual identity to storefront and fulfilment, YC is where African creative arts become businesses.

Explore Youth City.